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Q Spark Group’s experts offer their point of view on all things data, analytics, AI, and marketing.
The Current State of MDM – Part 3 – MDM & Data Quality Have Had a Long Relationship. Is it Time to Renew Their Vows?
Modern MDM solutions have impressive Data Quality functionality. But do they have impressive data quality? Maybe it’s time for their relationship to evolve.
The Current State of MDM – Part 2 – The Curious Relationship Between MDM and Data Governance
Twenty plus years after the emergence of MDM and data governance, their relationship remains unfulfilled. Both have reached a stage of maturity. So why aren’t
The Current State of MDM – Part 1 – Operational MDM Projects in No-man’s Land
Operational MDM projects that are caught in no-man’s land. In this sort of project, MDM ingests data from operational systems like CRM and ERP, match
7 Steps for Successful B2B Marketing Analytics
In the ever-evolving B2B marketing analytics landscape, mastering the art of marketing has become the linchpin to unlocking …
Turbocharge B2B Marketing Attribution with AI
I started my morning by downloading a research report from a software company’s website. Now, I’m their prospect.
Two B2B Marketing Analytics Use Cases Every CMO is Talking About
2024 will be an eventful year for B2B marketing analytics. We’ve been working with and talking to a number of CMOs and marketing leaders …
Top 5 B2B Marketing Analytics Opportunities in 2024
Top 5 B2B Marketing Analytics Opportunities in 2024 Home / All Blogs Home / All Blogs Top 5 B2B Marketing Analytics Opportunities in 2024 by
The Cloud Data Warehouse Paradox – Reducing Costs While Encouraging Data Sharing
You’ve implemented a cloud data warehouse. Good. Employees are adding data and sharing it. Great. Your cloud DW vendor sends you a monthly bill …
B2B Marketing in 2024
Top 5 Challenges and 9 Key Trends for the Year Ahead. As we enter 2024, the B2B marketing world is undergoing a seismic shift.
Looking Back at 2023 in B2B Marketing
In the ever-evolving world of business-to-business (B2B) marketing, 2023 stood as a year of introspection and unrealized opportunities.
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