Marketing is forward-looking. Marketing analytics needs to be as well.
Unified Marketing Analytics for B2C Industries
Marketing Mix Analysis and Multi-touch Attribution technologies are outdated and ineffective. Are you struggling to drive an impactful marketing strategy and has your marketing ROI plateaued? Take it to the next level with Unified Marketing Analytics to propel you from reactionary actions to predictive foresights.
Marketers are supposed to anticipate market changes and capture demand. But they are hamstrung by a lack of customer 360 data, insufficient resources, and technologies that are still very manual and focused on reporting what has happened. It’s harder to justify new investments, but that’s exactly what is needed. Rather than investing in one more separate product, what’s needed is a foundational solution that unifies separate marketing technologies to empower your marketers with actionable insights and impactful decision recommendations.
Solutions
Marketing Mix &
Attribution
Artificial Intelligence powered marketing mix and attribution insights maximizes marketing ROI
Customer Journey
Optimization
Complete customer journey mappings optimizes hyper-personalized customer experiences
Customer Experience
Management
Omni-channel customer 360 removes engagement barriers and optimizes experiences
The QSG Difference
QSG is uniquely positioned to address B2C marketing analytic needs. We’ve serviced consumer-facing industries for years and helped their marketing departments innovate with technology. We believe in solving specific business problems vs. building generic solutions. Our expertise is focused on solving specific business-to-business use cases with our pre-built solutions.
Those solutions are based on marrying data, insights, and action into micro data-insight-action pipelines. “Micro” in the sense that they acquire and prepare the data required for that use case, have pre-built analytics for that unique use case, and integrate actionable events with your existing marketing applications.
We’ve developed a unique implementation model we call “The Spark”. Our Innovation Squads are made up of data, analytics and marketing experts, all of whom have experience in solving the most complex challenges. Let us be the spark of innovation for your company.
One of our core values is 100% customer success. We believe excellent delivery builds good relationships and long-lasting partnerships. It is how we have always run our business. We are as invested in your success as you are.
Take the Unified Marketing Analytics Maturity Self-Assessment
