Q Spark Group

Unified Marketing Analytics Self Assessment

Everyone has marketing analytics solutions. But how unified are they? 

Does the right data flow into analytics solutions, where analysts produce insights, share them with marketing leaders who make better marketing decisions?

Are analytic solutions modular and connected, so insights from one flows into the rest? 

Ready to find out how unified your marketing analytics are? Take the self assessment below, get your maturity scores and recommend next steps to mature your unified marketing analytics strategy.

Unified Marketing Analytics Self Assessment

1 / 12

Is the data used for marketing analytics readily available?

2 / 12

Is the data used for marketing analytics already assembled from multiple sources and in-
context for your specific use case?

3 / 12

Do you combine marketing data (web data, tag data, CDP, campaign data, prospect lists)
with enterprise data (CRM customer data, ERP account data, master data)?

4 / 12

Do you have a 360 degree view of your customer as both a customer and a prospect?

5 / 12

How useful are the insights from your current analytics solutions?

6 / 12

How timely are the insights from your current analytics solution?

7 / 12

How long does it take to deploy and adopt a new marketing analytics solution?

8 / 12

Do the insights from one marketing analytics solution feed into other marketing analytic
solutions ?

9 / 12

How often do you act on analytic insights?

10 / 12

Are analytic insights delivered as reports or as specific actions/events/tasks within your day-to-
day marketing applications (campaign tools, social media marketing tools, etc.)?

11 / 12

Do you measure the business impact of insight-driven tactics and actions?

12 / 12

Do analytics and AI suggest actions and drive automation to make your marketing team more
efficient?

Survey complete.
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